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I enable sales engineers to profitably use LinkedIn to gain new customers and expand existing customers business.
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My name is Philipp Schmid and I have a doctorate in Business Administration and a bachelor degree in Industrial Engineering.
In my work as Marketing Manager for an international company in the mechanical engineering industry, I built up a large network on LinkedIn, which I used for creating a community and lead generation. My posts reach over 300,000 views per year in the relevant target group.
I have learned about social selling by taking action and applying it these last years. It is not just a theory; it is a real sales strategy that is incorrectly applied by but many companies. LinkedIn is my preferred platform as it allows a connection to professionals within the Mechanical or Industrial Engineering industry worldwide.
By using LinkedIn, I learned to give add value to content strategy and to exploit the unlimited opportunities that are available online.
Additionally, I am able to pass on my knowledge of how to use LinkedIn for customer retention and new customer acquisition as a coach and lecturer.
I have mentored over 100 sales people in social selling worldwide. My focus is on mechanical and plant engineering in Germany, Austria and Switzerland.
Social-Selling describes the sales method of customer retention and new customer acquisition in social networks.
Social-Prospecting/Listening is the analysis of current topics that are published on customers’ websites and social media channels. These serve as preparation and as an introduction to sales talks.
Personal branding is the use of social media to convey competence, and build trust. This is done by creating convincing personal profiles that highlight competence, credibility and technical expertise. In addition, this is done by publishing relevant and professionally high-quality content on social media.
Relationship management is the maintenance of relationships with existing customers. This includes listening and reacting to customer feedback online
This includes the targeted search for new relevant contacts among existing customers as well as finding contacts among potential new customers.
Lead generation is all about generating leads. These leads should be converted into orders and sales in the further personal process.
Linkedin measures some success factors in the Social-Selling Index. To view your personal Social Selling Index please click on the link.
Training Description
• How do I get the leads for tomorrow’s sales?
• How do my employees get more customer contacts?
• How can I get my sales staff involved in the customer’s procurement process earlier?
• How do I get my employees to stop being tied up in the old analog world?
• Feel confident in using social media?
• Use their profiles to network with customers and acquire new customers?
• Share your company’s content and thus become a company ambassador to customers?
• Create a meaningful professional LinkedIn profile
• How to build and maintain a high quality network
• How to build trust by sharing relevant content from your company
• How LinkedIn Premium and Sales Navigator function and how advantageous it can be.
LinkedIn is currently platform leader and preferred choice for business, but few mentors know the mechanisms and habits of B2B sales, especially in mechanical and industrial engineering.
Are you a sales manager in mechanical and plant engineering and interested in the topic of social selling in technical sales?
LinkedIn is currently platform leader and preferred choice for business, but few mentors know the mechanisms and habits of B2B sales, especially in mechanical and industrial engineering.
Are you a sales manager in mechanical and plant engineering and interested in the topic of social selling in technical sales?